![Convening of Women's Saving Club. Credit: MCHIP / Karen Kasmauski Convening of Women's Saving Club. Credit: MCHIP / Karen Kasmauski](/sites/default/files/styles/medium/public/course-images/landing-page-image.jpg?itok=6Oc5-WaG)
This course will provide insight into how segmentation can be a valuable asset in implementing social and behavior change programming within family planning and other health areas. The course will provide a brief overview on how segmentation is completed and more extensive content on how to apply the results to programming. The student will complete the course with a greater appreciation for the value of segmentation, and how it could help their own organization’s efforts.
Objetivo
- Describe the value of and role for segmentation in the process of implementing social and behavior change programs
- Identify the steps necessary to conduct an audience segmentation effort
- Identify what a successful segmentation looks like
- Describe how a segmentation can be leveraged to develop social and behavior change interventions
Tempo
- 2 hours
Publicado/Atualizado
- Monday, June 14, 2021
Autores do curso:
Jessica Vandermark
Todd Penke
Marc Allen
Lynn Van Lith
Gestores do curso:
- Mike Myers, GHPOD II