This course will provide insight into how segmentation can be a valuable asset in implementing social and behavior change programming within family planning and other health areas. The course will provide a brief overview on how segmentation is completed and more extensive content on how to apply the results to programming. The student will complete the course with a greater appreciation for the value of segmentation, and how it could help their own organization’s efforts.
Objective
- Describe the value of and role for segmentation in the process of implementing social and behavior change programs
- Identify the steps necessary to conduct an audience segmentation effort
- Identify what a successful segmentation looks like
- Describe how a segmentation can be leveraged to develop social and behavior change interventions
Time
- 2 hours
Published/Updated
- Monday, June 14, 2021
Course Authors:
Jessica Vandermark
Todd Penke
Marc Allen
Lynn Van Lith
Course Managers:
- Mike Myers, GHPOD II